Designing digital products that hold up.

 

Hi, I'm Alex. For 15+ years I've designed B2B and B2C products in aviation, financial services, and enterprise platforms — where decisions have to survive compliance guardrails and engineering review, and still be running years later, not just look good in a deck.

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I've also led design teams, not just projects — and spent years mentoring designers who've gone on to senior roles of their own.

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I frame the problem before jumping to solutions. I research before I recommend. I build with stakeholders, not for them. I test with real users, not assumptions.