Designing digital products that hold up.
For the last 15+ years I've shaped B2B and B2C experiences across aviation, healthcare, retail, and financial services — working at the intersection of business complexity, real user needs, and outcomes you can actually measure.
AI is part of my everyday design practice — woven through research, synthesis, and prototyping, and built into the systems others work from. Not an add-on. Not a novelty.
I frame the problem before jumping to solutions. I research before I recommend. I build with stakeholders, not for them. I test with real users, not assumptions.
I build clocks instead of telling time.
Field Notes
Observations and appearances from outside the building.
Observation
Why "user research" loses the room.
- LinkedIn, Response from Jakob Nielsen
Conversation
The problem with solutions is they come too early.
- Pulse by Intuji · Episode 27 · Part of a Youtube series featuring Jeff Gothelf, Pavel Samsonov, and Jared Spool,
