UX leadership at the crossroads of product and technology. Ex Delta Air Lines, GE Capital, Best Buy, and U.S. Bank. LinkedIn
About Me
I'm a UX leader with a hands-on approach to designing digital products that actually hold up — across aviation, retail, and financial services. I've shaped B2B and B2C experiences at Delta Air Lines, GE Capital, Best Buy, and U.S. Bank, working at the intersection of business complexity, real user needs, and measurable outcomes — with AI woven into my workflow through research, synthesis, prototyping, and systems.
I frame the problem before jumping to solutions. I research before I recommend. I build with stakeholders, not for them. I test with real users, not assumptions.
I build clocks instead of telling time. That's how I work everywhere I land.​
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PROJECTS.
resume.
Profile​
I've spent 20+ years designing digital products and shaping user experiences for everyone from scrappy start-ups to massive Fortune 100s. I help turn big ideas into clear, usable, and engaging experiences.
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Professional Mentorship
I advice UX design professionals both online and in-person by reviewing portfolios, helping with resumes, and networking.
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Team Leadership & Collaboration
I lead projects and international teams, hire and coach designers, and work across departments to get things done.
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User Experience Design & Research
I design products that make sense to real people by doing the research, mapping the structure, prototyping, and testing.
Experience
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UX Advisory Architect – Delta Air Lines (April 2023 – May 2026)
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Manage business-critical verticals for multiple domains, focusing on Delta Air Lines' employee experience.
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Collaborate with business units to identify problem spaces, design UX solutions, and reduce business risks.
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Lead team members and stakeholders through innovative design processes and collaborative discussions
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UX Design Lead (SAP) – Mindset Consulting, LLC (May 2021 – April 2023)
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Led multiple projects for key clients, shaping user experiences through practical design guidance.
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Collaborated with geographically distributed teams ensuring projects’ alignment and progress.
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Conducted design thinking workshops with stakeholders and users to address key challenges
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Senior UX Consultant (Contract) – Prime Therapeutics (April 2020 – May 2021)
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Conducted comprehensive user research to inform design decisions and improve user experience.
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Facilitated design sprints, collaborating with cross-functional remote teams to drive innovative solutions.
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Managed communications with developers, product managers, and stakeholders to align project goals.
Senior UX Consultant (Contract) – Delta Air Lines (March 2019 – March 2020)
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Translated business concepts into UX deliverables, enhancing product vision and user engagement.
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Conducted extensive research and prototyping to inform strategic design decisions for core functions.
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Facilitated user testing to validate design choices, ensuring an optimal employee experience.
Lead Designer – General Electric Capital / Element Fleet Management (March 2014 – March 2019)
Note: Element Financial acquired General Electric Capital - Fleet Services)
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Collaborated with global software teams to enhance user experience across key business platforms.
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Conducted user research to inform and validate design decisions, enhancing user satisfaction.
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Focused on asset ordering, tracking, and improving the driver experience to deliver business value.
Manager, CX Design – Best Buy (May 2012 – February 2014)
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Hired and managed a team of UX designers
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Collaborated with business analysts, product managers, and developers to ensure project success.
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Guided creative and content strategy teams through user research and business requirements analysis.
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Education​
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UX Management Certificate – Nielsen Norman Group (2025)
BFA Interactive Media – Minneapolis College of Art and Design (1995 – 2000)
BS Electrical Engineering – South Ural State University (1989 – 1994)
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